OpinioAI is a research platform that uses AI language models to help researchers source relevant insights, data, and opinions in a simple and scalable way.

Silicon Sampling

They're using this approach to provide insights and opinions at scale in 2 different ways.

• First, the simpler one, where they apply the persona traits (personal and business) over vanilla GPT-3 models to get relevant and helpful opinions and insights.
• Second, Fine-Tuning GPT-3 models with a relevant and arbitrary dataset to build a bespoke model that can be used for discovering insights and nuances on a much deeper and more precise level.

Silicon sampling is a process of fine-tuning and conditioning the GPT3 model so it "can produce outputs biased both toward and against specific groups and perspectives in ways that strongly correspond with human response patterns along fine-grained demographic axes. In other words, these language models do not contain just one bias, but many."